The six beats of a strong case study
· One min read
Great case studies are short and structured. We use six beats so every project reads quickly and still feels human.
Quick rule
If a reader cannot summarize the project in 20 seconds, it is too long.
The six beats
- The context
- The challenge
- Your approach
- The craft or tools
- The outcome
- The takeaway
Keep each beat to 1-3 sentences. Add one metric or quote if you have it.